JCK - 15 Purple Jewels to Match Fall’s Hottest Color Trend
Purple is one of the most exciting color trends to come off the fall runways, and it’s showing up in jewelry in its full array of hues.
Brands including Tory Burch, Celine, and Loewe put purple front and center on their models. Vogue and InStyle say it’s the “it” girl color.
Kate Middleton recently swept us away with her date-night purple dress. And it showed up in full force in September at the 2026 Emmy Awards. There was Sarah Pidgeon—JCK’s style muse for her portrayal of Carolyn Bessette Kennedy—in her orchid Chanel slip dress. Florence Pugh stole the show in her lilac Vivienne Westwood gown. And Louisa Jacobson wore a royal purple velvet suit at the HBO Max after-party.
It is perfect as a pop of color or an all-over, color-drenching story. Let’s be honest: No jewelry designer needs an excuse to use purple in their piece. Gemstones including amethyst, tanzanite, spinel, sapphire, garnet, and kunzite all come in such juicy purple tones that any designer is wise to include them in their fall collections.
“Plum is having a moment this fall, and we love the richness that it brings to the season. This color feels regal and organic all at once,” says Jennifer Gandia, co-owner of Greenwich St. Jewelers. “It’s a color we often see in nature, such as in ripened fruit, blooming flowers, and beautiful purple gemstones.
Gandia says amethyst and purple spinel capture that beauty in distinct ways, each with its own brilliance, depth, and character. As her family-owned business celebrates its 50th anniversary, it feels especially fitting that plum also found its way into its rebrand and became part of its new color palette.
Purple also has always carried a deep meaning for all those who favor it. There is the beauty of its splendor, evoking royalty and wealth. It also speaks to wisdom, offering a feeling akin to magic because of its rarity. It also stimulates the eye, making people feel more creative and energetic.
If we haven’t yet persuaded you to put purple in your jewelry cases or in your next designs, take a look at these beauties for more inspiration.